According to a trademark application to the United States Patent and Trademark Office (USPTO), American rapper Ye (commonly known as Kanye West) is entering the world of non-fungible tokens (NFTs) and the Metaverse. Record producer company Mascotte Holdings Inc. has applied for 17 trademarks, and some of the trademark summaries describe digital collections like NFTs.
Kanye West: “Don’t ask me to do F *** ing NFT … ask me later”
On Wednesday, Josh Gerben, a trademark attorney and founder of Gerben Intellectual Property, said: Tweet Rapper and musician Ye and his company Mascot Holdings are applying for a new trademark. Gerben said: “Kanye West has filed 17 new trademark applications centered around his YEEZUS name. Filing has indicated its intention to launch Yeezus brand amusement parks, NFTs, toys and more.”
Interestingly, West reportedly criticized the non-fungible token (NFT) industry in February, stating that it focused solely on the creation of actual products. “My focus is on building real products in the real world. Real food. Real clothes. Real shelters,” West said on Instagram at the time. “Don’t ask me to do an NFT.” However, an Instagram post that shares West’s thoughts on NFTs also says “Ask me later.”
West is no wonder in the world of cryptocurrencies, and he once said that Bitcoin advocates “have a real outlook on what will happen to the true liberation of America and humanity.” In 2020, West was also running as a candidate for the US president during the election. According to the Trademark Summary, the trademark application to the USPTO was filed on May 27, 2022.
West’s Mascotte Holdings has joined a number of well-known brands that have applied for NFT and Metaverse-related trademarks. Companies such as New Balance, Crocs, Urban Outfitters, Walmart, Ralph Lauren, Abercrombie & Fitch have also applied for USPTO trademarks related to digital collectibles and blockchain technology. In addition, many other companies have already released NFT and Metaverse products, including Samsung, Gap, Adidas, Nike, Hennessy, Coca-Cola and Pepsi-Cola.
What do you think about American rapper Ye and his company Mascotte Holdings applying for the NFT trademark with the USPTO? Please tell us what you think about this subject in the comments section below.
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